Meta ads center

Jobtip’s Meta Ads Center guides you through the world of Facebook and Instagram ads. Try out our Facebook ads generator, stay up to date with all required ad specs and formats, read up on articles and get inspired by high performing ad examples.

Ad Generator
Specs & Requirements
About Meta Ads
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Meta Ads Generator

Use our Facebook Ads Generator to create ad mockups within minutes. Download it, include it in your presentation and show it to your stakeholders, clients or teammates easily. It’s 100% free, just hover over the elements on the right and start editing!

Meta Ads Specs & Requirements

This is what they call bookmark-worthy. An up-to-date collection of all the different ad sizes, requirements and things you need to know to create ads on Facebook and Instagram.

Facebook Messenger character limits
  • Text: 125 characters.
  • Headline: 40 characters.

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Last updated on:
November 14, 2022
Facebook Collection ad character limits
  • Text: 125 characters.
  • Headline: 40 characters.

​

Last updated on:
November 14, 2022
Right column ad image dimensions and guidelines
  • Recommended resolution: 1080×1080.
  • Minimum dimensions: 254×133.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Audience Network ad image dimensions and guidelines
  • Minimum resolution of 398 x 208 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9, and 9:16 is recommended with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Audience Network video ad specs
  • Recommended to upload the highest resolution video possible.
  • Recommended aspect ratio is between 9:16 to 16:9.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video minimum length is 10 seconds and the maximum is 120 seconds.
  • Video thumbnails with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Feed ad image dimensions and guidelines
  • Recommended resolution: 1080×1080.
  • Minimum width and height: 600 pixels.
  • Recommended aspect ratio is between 9:16 to 16:9.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Marketplace ad character limits
  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description: 30 characters.

​

Last updated on:
November 14, 2022
Audience Network ad character limits
  • Text: 125 characters.
  • Headline: 25 characters.
  • Link description (optional): 30 characters.

​

Last updated on:
November 14, 2022
Facebook Messenger ad image guidelines
  • Recommended resolution 1080×1080
  • Aspect ratio 1:1
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Carousel ad character limits
  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 20 characters.
  • Landing page URL required.

​

Last updated on:
November 14, 2022
Facebook Stories ad image dimensions and guidelines
  • Recommended image size: at least 1080 x 1080 pixels
  • Recommended ratio is 1.91:1, and while 1:1 and other aspect ratios can be used, the image may be adjusted or masked.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.
Last updated on:
November 14, 2022
Sponsored message ad character limits
  • Text: 125 characters.
  • Headline: 40 characters.
  • Link description: 30 characters.

​

Last updated on:
November 14, 2022
Right column ad character limits
  • Headline: 40 characters.
Last updated on:
November 14, 2022
Carousel ad image dimensions and guidelines
  • Recommended image size: at least 1080 x 1080 pixels
  • Minimum width and height of 600 pixels (minimum 254 x 133 pixels for Messenger Home Carousel Ads).
  • Minimum 2 cards and max of 10 cards per Carousel Ad.
  • Recommended ratio is 1:1.
  • Max image size of 30MB.
  • Recommended image formats are JPG and PNG.

​

Last updated on:
November 14, 2022
Facebook Collection ad image & video specs and guidelines
  • Collections ads use the first image or video in asset from your Instant Experience
  • Recommended ratio is 1:1 for square images, and assets may be masked to this aspect ratio.
  • Recommended resolution: 1080×1080.
  • Collections ads can show off your products in different ways, including Instant Storefront, Instant Lookbook and Instant Customer Acquisition. Learn more about the specific details of each type at Facebook’s business center.

​

Last updated on:
November 14, 2022
Facebook Stories video ad specs
  • Recommended resolution 1080 x 1080.
  • Aspect ratio is 9:16.
  • Max video file size is 4 GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video duration range is 1 second to 2 minutes.
  • Video max frames 30fps.

​

Last updated on:
November 14, 2022
Sponsored message ad image guidelines
  • Recommended resolution: 1080×1080
  • Aspect ratio 1.91:1.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
Carousel video ad specs
  • Recommended resolution 1080 x 1080.
  • Aspect ratio is 1:1.
  • Max video file size is 4 GB.
  • Recommended video formats are .MP4 and .MOV.
  • Video duration range is 1 second to 240 minutes.
  • Video max frames 30fps.

​

Last updated on:
November 14, 2022
Feed ad character limits
  • Primary text: 125 characters.
  • Link description: 30 characters.
  • Headline: 40 characters.

​

Last updated on:
November 14, 2022
Feed video ad specs
  • Recommended to upload the highest resolution video possible.
  • Recommended resolution: 1080×1080.
  • Captions are recommended.
  • Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16).
  • Recommended video formats are .MP4 and .MOV (see full list here).
  • Max video file size is 4GB.
  • Video length max is 240 minutes.

​

Last updated on:
November 14, 2022
Stories ad character limits
  • Text: 125 characters.
  • Headline: 40 characters.
Last updated on:
November 14, 2022
Instant article ad character limits
  • Headline: 40 characters.
  • Primary text: 125 characters.
  • Description (images): 30 characters.

​

Last updated on:
November 14, 2022
Marketplace video ad specs
  • Recommended resolution 1080×1080.
  • Recommended aspect ratio 4:5.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video max length is 241 minutes.

​

Last updated on:
November 14, 2022
Instant article video ad specs
  • Recommended resolution: at least 1080×1080.
  • Recommended aspect ratio 16:9.
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video max length is 241 minutes.

​

Last updated on:
November 14, 2022
Marketplace ad image guidelines and dimensions
  • Recommended resolution 1080×1080.
  • Recommended aspect ratio is between 9:16 to 16:9, but crops to 1.91:1 with link.
  • Recommended image formats are JPG and PNG.
  • Images with 20% text or more could increase chances of failed delivery.

​

Last updated on:
November 14, 2022
In-stream video ad specs
  • Recommended to upload the highest resolution video possible.
  • Recommended aspect ratio is 16:9 (ratios fall between 9:16 to 16:9).
  • Recommended video formats are .MP4 and .MOV.
  • Max video file size is 4GB.
  • Video length is 15 seconds to 10 minutes.
  • Highly recommended to include video sound.
  • Captions are likewise optional, but recommended.

​

Last updated on:
November 14, 2022
Instant article ad image dimensions and guidelines
  • Recommended resolution: at least 1080×1080.
  • Recommended aspect ratio is between 1.91:1 to 1:1 (with link)
  • Recommended image formats are JPG and PNG.

​

Last updated on:
November 14, 2022
Feed ad character limits
  • Text: 125 characters.
  • Headline: 27 characters.
  • Link description: 27 characters.

​

Last updated on:
November 23, 2022

About Recruitment Marketing with Facebook & Instagram

Why should you advertise jobs on Meta?

Meta has more than 2.37 billion users, whereas more than half are daily active users. In order to successfully hire the right candidates, you should advertise where your audience spends most of their time online.

Why do recruitment ads on Meta work?

Not only does Meta allow you to communicate job positions on platforms such as Instagram and Facebook, two of the world’s most popular social media networks. In comparison to traditional job boards, Meta enables you to connect with passive job seekers by targeting suitable candidates.

How do you manage recruitment ads on Meta?

There are two ways to manage recruitment ads on Meta: 1. Through Meta’s native UI or through a 3rd-party tool like Jobtip’s tech solution that gets customized to fit your ATS and recruitment needs and automatically publishes put-together and attractive recruitment ads to Instagram and Facebook.

Articles on recruitment marketing

Educate yourself on recruitment marketing & how to reach passive candidates.

View all

How to Create Attractive Social Media Job Ads

Discover how to create attractive job ads for social media to enhance your talent acquisition strategy and attract top candidates.
Helene Kvarø Holo
June 12, 2024
•
4 min

How to Make a Career Change

Learn valuable advice for job seekers and employers about leveraging transferable skills and potential over ticking all qualification boxes.
Sunniva Syversen
May 15, 2024
•
2 min

How to Create a Winning Talent Acquisition Strategy for Your Business

Learn effective strategies to enhance your company's talent acquisition and retention, ensuring long-term success with our comprehensive guide.
Johanna Jörgensen
May 14, 2024
•
8 min

What to Do When You Have Too Many Qualified Applicants

When faced with a large number of qualified applicants, it's important to have an effective strategy for selecting the best candidates for your position. Here are some tips for handling an abundance of qualified applicants.
Maren Mohn
May 2, 2024
•
3 min

A talent attraction advisor’s take on the industry right now

We sat down with Magnus, our Sales Leader, to delve into his passion for HR tech, his observations on industry evolution over the past four years, and his vision for the future of the recruitment market.
Helene Kvarø Holo
April 8, 2024
•
3 min

Three reasons why we would apply for these positions

What does recruitment marketers have to say about about great job postings?
Sunniva Syversen
March 12, 2024
•
3 min

7 Career Pages We Love!

Is the recruitment moving slowly? Are you getting loads of clicks and traffic to your career page without it yielding any results? Then it might be worth kickstarting the new year with a proper overhaul.
Maren Mohn
January 10, 2024
•
5 min

4 reasons why focus on marketing is essential to the success of your business

Marketing plays a crucial role in ensuring that a business succeeds.
Ella Hauge Sørlie
November 1, 2023
•

Attracting Top Talent with Recruitment Marketing Strategies

In today's highly competitive job market, finding and attracting top talent...
Johanna Jörgensen
February 24, 2023
•
4 min

Recruitment Marketing Trends of 2023

As we enter the new year, it's important for businesses to stay up to date on the...
Johanna Jörgensen
January 27, 2023
•
3 min

How To Write A Good Job Description

A good job posting should clearly and concisely describe the position and its responsibilities...
Johanna Jörgensen
January 5, 2023
•
3 min

A/B Testing Social Media Job Ads - What It Is And How To Use It

A/B testing, also known as split testing, is a method of comparing two versions of a marketing...
Johanna Jörgensen
December 28, 2022
•
2 min

Recruitment Marketing Software: The Future of Hiring

In the past, the process of recruiting new employees was done through job...
Johanna Jörgensen
December 6, 2022
•
5 min

Recruitment Marketing: The Power of Social Media

It’s no secret that social media has taken over the world. What began as a...
Johanna Jörgensen
November 11, 2022
•
4 min

How to Build a Strong Employer Brand with Recruitment Marketing

If you’re looking to grow a stronger employer brand, practicing recruitment...
Johanna Jörgensen
October 12, 2022
•
4 min

5 Steps to Switch from Reactive to Proactive Recruitment

Traditionally, many companies relied on a recruitment strategy where they are...
Johanna Jörgensen
September 29, 2022
•
3 min

Recruitment Marketing Statistics

Recruitment marketing is a process of attracting and hiring the best talent for...
Johanna Jörgensen
September 22, 2022
•
11 min

Recruitment Marketing: What It Is and Why It’s Important

So, what is recruitment marketing? Simply put, recruitment marketing is the...
Johanna Jörgensen
September 21, 2022
•
9 min

9 Ways To Reduce Your Time To Hire

These days, hiring professionals are under more pressure than ever before to...
Johanna Jörgensen
September 19, 2022
•
4 min

8 recruitment marketing activities to attract higher quality candidates

Looking for top talent can be a daunting task. It’s not easy to find the best candidates...
Johanna Jörgensen
September 16, 2022
•
5 min

The Top 7 Benefits of Recruitment Marketing

A strong recruitment marketing strategy is essential for any business that wants...
Johanna Jörgensen
September 15, 2022
•
6 min

The Onboarding Checklist for New Hires

This onboarding checklist will cover more than just filling out paperwork and...
Johanna Jörgensen
September 13, 2022
•
7 min

101 Recruitment Statistics

As the face of recruiting and hiring changes, many businesses are looking at...
Johanna Jörgensen
September 6, 2022
•
10 min

How to Use Video in Your Recruitment Marketing: Attract the Perfect Candidate

In order to find the best employees, you need to put your best foot forward in...
Johanna Jörgensen
September 5, 2022
•
4 min

What is Meta Special Ads Category?

An important step forward in the fight for an inclusive labor market. Here’s everything...
Johanna Jörgensen
August 29, 2022
•
3 min

10 Ways to Boost Your Career Site Conversion Rate

Sometimes, even if you are getting traffic to your career website, you might not...
Johanna Jörgensen
August 23, 2022
•
4 min

How Becoming Data Driven Will Improve Your Recruitment

Data driven recruiting has changed the face of hiring significantly. In a nutshell, data...
Johanna Jörgensen
August 11, 2022
•
5 min

How automation (of your job ads) fits into your recruitment strategy

Automation of your job ads is the way to go for a smoother recruitment process...
Johanna Jörgensen
June 13, 2022
•
6 min

Why cost-per-hire is an essential recruitment KPI

Chances are your marketing department already has several KPIs to measure their...
Johanna Jörgensen
May 13, 2022
•
5 min

What is proactive recruitment?

So, what is proactive recruitment? Unlike reactive recruitment, where you immediately...
Johanna Jörgensen
April 9, 2022
•
5 min

From employee to ambassador

Everyone knows that satisfied customers are the key to success. But many forget...
Johanna Jörgensen
April 9, 2022
•
4 min

5 reasons to automate job advertising on social media

Think about the automation you use in your everyday life: the coffee machine that...
Johanna Jörgensen
April 9, 2022
•
5 min

How to recruit proactively with work-life balance

In order to attract more talent, it is important for companies to place great emphasis...
Johanna Jörgensen
April 9, 2022
•
5 min

How talent shortage can impact your growth

Globally and in Sweden, companies are currently experiencing a challenging time...
Johanna Jörgensen
April 7, 2022
•
3 min

3 reasons why we would apply for these positions:

Do you need specific tips on how to promote the job advertisement you write? We look at three different job advertisements and what we believe they do right.
Sunniva Syversen
•
3 min

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