Looking for top talent can be a daunting task. It's not easy to find the best candidates when there are so many other companies competing for them. However, with the right recruitment marketing activities in place, you can easily attract the best and brightest candidates out there. Recruitment marketing
strategy is the process of promoting your company as an employer of choice in order to attract higher quality candidates. There are a number of recruitment marketing strategies
that you can use to achieve this goal. In this blog post, we will discuss 8 different digital recruitment activities that you can use to find the top talent your company is looking for!
Here are 8 recruitment marketing strategies to get started today:
Recruitment marketing activity #1: Maintain a social media presence
Having an active social media presence is one of the most crucial recruitment marketing tactics. Social media allows you to reach a large number of potential candidates and gives them a glimpse into your company culture. Compared to job boards, social media lets post regular updates about your company, job openings, and employee testimonials. Job boards let you post open job listings, whereas social media lets you engage with and spark interest in in your desired target audience. You can also use social media to run targeted ads that specifically target individuals with the skills and experience you are looking for. Another reason to stay active on social media is that it allows you to engage with potential candidates and keep up with your employer branding. If someone expresses interest in working for your company, take the time to reach out and start a conversation. You never know where it might lead. According to a study by Jobvite, 92% of job seekers use social media in their job search. So if you’re not using social media as part of your recruitment marketing efforts, you’re missing out on a huge opportunity!
Recruitment marketing activity #2: Develop an employee referral program
Employee referrals are one of the most effective recruitment marketing strategies. It’s a great way to find high quality candidates. Your existing employees already know your company culture and what kind of person would be a good fit. They also have a personal connection with the individuals they are referring, which makes them more likely to accept a job offer. Encourage your employees to refer and engage candidates by offering incentives, such as bonus payouts or gift cards. You can also make it easier for them to refer candidates by setting up an online referral system. Studies show that referred candidates are more likely to be hired and stay with the company longer. So if you’re not already using employee referrals as part of your recruitment marketing strategies, now is the time to start!
Recruitment marketing activity #3: Use recruitment software
There are a number of digital marketing recruitment software platforms out there that can help you find top talent. These platforms allow you to post job openings, screen candidates, and track your recruitment progress. Using recruitment marketing tools can save you a lot of time and energy when it comes to finding the best candidates. Recruitment software ables your company and recruitment team to automate routine work and focus more on recruitment strategy improvements, spending more time getting to know candidates and getting more time on other activities. There are many different recruitment software platforms to choose from, so make sure to do your research and find one that fits your needs. Some popular options include Jobvite, Greenhouse, and Jobtip
Recruitment marketing activity #4: Create a careers page
Your website's careers page
is the perfect place to showcase your employer brand and attract top talent. Include information about your company values, employee benefits, employee testimonials, company news and career development opportunities. You can also use your careers page to highlight any awards or recognition your company has received. Make sure to include a strong call-to-action on your careers page, such as "Apply Now" or "Submit Your Resume." You can also use this page to collect email addresses from potential candidates so you can reach out to them directly. It is also important to create a mobile friendly career page. Most people use their smart phone on the go and want their online activities to be smooth and easy to navigate. Your company career page is no different. Make sure to create an easy apply form for interested candidates. This way, you'll generate more applications on your open positions and create a pleasant recruitment and hiring process for your applicants. Another good reason to create and maintain a quality careers site is to improve your search engine optimization which is a proactive way of optimizing your recruitment marketing.
Recruitment marketing activity #5: Optimize your job postings
When it comes to recruitment marketing, the quality of your job postings matters just as much as the quantity. Make sure to take the time to write high-quality job descriptions that accurately reflect the role you are trying to fill. Include key information about the position, such as the job responsibilities, required qualifications, and preferred skills. But also make sure to create a job posting that is exciting to read. Studies show that people loose interest within the first 60 seconds of reading something online. So make sure your job postings are engaging and will capture the attention of your target candidates. This way, you’ll stand out from the crowd and enhance your employer brand. It is also important to use the right keywords in your job postings so they can be easily found by potential candidates. Use relevant industry terms and include location-specific keywords if you are targeting candidates in a specific area. This way of search engine optimizing your job postings and your website, will help you attract more potential candidates. Make sure to include a strong call-to-action on your careers page, such as “Apply Now” or “Submit Your Resume.” You can also use this page to collect email addresses from potential candidates so you can reach out to them directly. It is also important to create a mobile friendly career page. Most people use their smart phone on the go and want their online activities to be smooth and easy to navigate. Your company career page is no different. Make sure to create an easy apply form for interested candidates. This way, you’ll generate more applications on your open positions and create a pleasant recruitment and hiring process for your applicants. Another good reason to create and maintain a quality careers site is to improve your search engine optimization which is a proactive way of optimizing your recruitment marketing.
Recruitment marketing activity #6: Run targeted ads
Another great recruitment marketing effort to attract top talent is to run targeted recruitment ads. You can use online advertising platforms, such as Google AdWords or Facebook Ads, to reach potential candidates who are actively searching for jobs. When creating your recruitment ads, make sure to target the right audience and use strong call-to-actions. You should also include a link to your careers page so interested and qualified applicants can learn more about your company and apply for open positions. According to a recent study, recruitment marketing ads and employer brand campaigns are one of the most effective ways to fill open positions. So if you’re not already using them, now is the time to start!
Recruitment marketing activity #7: Host a career event
Career fairs are another great way to attract top talent. This is one of the few recruitment marketing strategies for you to meet face-to-face with potential candidates and get to know them on a personal level. There are different ways to host a career event. You can, for example, host a fun and interactive workshop with people working in the same kind of field or host a digital webinar where an employee shares his or her expert advice and take on a certain topic that interest a specific group of people. Make sure to have a strong recruitment marketing strategy in place before you host or attend any career events. This way, you can make the most of your time and energy while you’re there. Have a clear plan for who you want to target and what kind of positions you are looking to fill. It is also important to bring along plenty of recruitment marketing materials, such as business cards, flyers, and brochures.
Recruitment marketing activity #8: Get involved in the community
Giving back to the community is a great recruitment marketing strategy, as it allows you to show potential candidates that your company is socially responsible and cares about more than just making money. There are many different ways to get involved in the community. You can, for example, volunteer at a local charity or non-profit organization, sponsor a community event, or donate money or supplies to a worthy cause. When getting involved in the community, make sure to choose recruitment marketing that are relevant to your industry and align with your company’s values. This way, you can attract like-minded individuals who will be interested in working for you. And don’t forget to take plenty of photos and write blog posts about your experiences as it will be a great opportunity to boost your employer branding efforts.
There you have it! These are eight recruitment marketing strategy actions that will help you attract higher quality candidates. Activities such as these will ensure not only a larger talent pool to choose from, but also better-quality candidates overall. By optimizing your job postings, running targeted ads, and hosting career events, you’ll be able to reach potential candidates who are actively searching for jobs. Having strong recruitment marketing goals in place before any of these activities will help you make the most of your time and energy while you’re there. So what are you waiting for? Start implementing these recruitment marketing strategies today!