A strong recruitment marketing strategy is essential for any business that wants to find and attract the best talent and excel their employer brand. In today's digital age, social media platforms are the perfect way to reach potential job candidates since most active and passive job seekers spend their free time online. Not only that, but recruitment software can help you automate the recruitment process and make it easier than ever to find the right candidates. In this blog post, we will discuss the top 7 benefits of recruitment marketing!
Here are 7 ways to improve your recruitment marketing strategy
Benefit #1: Attract the right candidates
The right recruitment marketing efforts can help you to attract the right candidates that are a good fit for your company. By using social media platforms and recruitment software, you can reach out to a talent pool that might not be aware of your company otherwise. This allows you to cast a wider net and find the best talent for your open positions.
According to a study by CareerBuilder, 60% of job seekers said that they would not apply to a company if they were not actively recruiting. This means that if your company is not focusing its recruitment marketing strategies online, you could be missing out on a large pool of talented candidates.
Benefit #2: Save on time and money
A well-executed recruitment marketing strategy can save your company and marketing department time-to-hire and cost-per-hire. With recruitment software, you can automate repetitive tasks such as job postings and candidate sourcing. This frees up your time so that you can focus on more important tasks, such as interviewing candidates. In addition, by targeting only qualified candidates, you are less likely to waste time and resources on job applicants who are not a good fit for your company.
According to a study by Aberdeen Group, companies that use recruitment marketing automation software require 60% less time to fill an open position.
Benefit #3: Build your employer brand
Recruitment marketing helps you even improve your employer brand. By using social media platforms, you can share positive stories and reviews about your company culture. This can help attract top talent to your job openings. In addition, by providing a positive candidate experience and by living up to your employer value proposition, you are more likely to retain candidates that you do hire. This can save your company money in the long run by reducing turnover.
According to a study by Glassdoor, 68% of job seekers say that a company’s reputation is important when considering whether or not to apply for a job. Furthermore, 84% of job seekers say they would not accept a job offer from a company with a bad reputation, even if it was their dream job. This just goes to show how important it is to produce quality recruitment marketing that stays true to who you are as a company.
Benefit #4: Build relationships
Recruitment marketing can help you build relationships with potential candidates. By staying in touch with candidates through social media and sending them personalized communications, you can create a pipeline of talent that you can tap into when you have open positions. This helps to ensure that you always have qualified candidates to choose from, which can save your company time and money in the long run.
According to a study by LinkedIn, 91% of recruiters said that building relationships with potential candidates is very or extremely important to their success. Furthermore, 80% of recruiters said that they are more likely to hire a candidate that they have already established a relationship with.
Benefit #5: Target specific candidates
Recruitment marketing can help you to target specific candidates. By using social media platforms and recruitment software, you can reach out to candidates that have the skills and experience that you are looking for. This allows you to focus your efforts on qualified candidates, which can save your company time and money.
According to a study by Indeed, 49% of job seekers say that they would not apply for a job if they did not meet all of the qualifications listed in the job posting. Furthermore, 68% of job seekers said that they would not apply for a job if they were not actively recruited. This means that if your company is not focusing its recruitment marketing strategies online, you could be missing out on a successful hiring process.
Benefit #6: Become more data driven
Recruitment marketing can help a company become more data driven by providing them with the tools and information they need to make informed decisions about their hiring process. By using recruitment software, companies can track applicant data and performance over time. This helps them to identify patterns and trends that they can use to improve their hiring process. In addition, by using social media platforms, companies can learn more about potential candidates. This allows them to target their recruitment marketing efforts so that they are more likely to reach qualified candidates.
Data collected through recruitment marketing can, compared to traditional job boards, help a company save time and money by helping them to improve their hiring process. In addition, it can help a company to identify top talent and build relationships with potential candidates.
Benefit #7: Gain competitive advantage
If you have a well executed recruitment marketing strategy, it can help top talent to choose your company over a competitor. Before a job seeker makes up his or her mind about a company, and deciding to actually spend time on applying for a listed job, the person will go through the following phases: awareness, consideration and interest.
Your goal should be to make sure that during the awareness and consideration phases, your company is top of mind when the job seeker thinks about their next career move. This way you can ensure that when the time comes for them to take action, they will choose your company over a competitor. Have a working recruitment marketing strategy in place, this will ensure you have some competitive advantage over other potential employers.
Using recruitment marketing to reach job seekers and improve employer brand is crucial
Some other benefits of recruitment marketing include the ability to reach a larger pool of candidates, build relationships with potential candidates, improve employer brand and create a talent pipeline. Additionally, recruitment marketing can help you save time and money in the long run. If your company is not already using a recruitment marketing strategy, now is the time to start!