As we enter the new year, it's important for businesses to stay up to date on the latest recruitment trends in order to attract top talent and stay competitive in the job market.

Key recruitment trends of 2023

We continue to work remote

Remote hiring will continue to rise: The COVID-19 pandemic has accelerated the trend towards remote work, and many companies have realized the benefits of hiring remote employees. In 2023, we can expect to see more companies adopt remote hiring as a permanent strategy, even after the pandemic subsides. Remote work offers companies access to a wider pool of talent and allows them to save on overhead costs.

Candidate experience is everything

Increased focus on candidate experience: As the job market becomes increasingly competitive, companies will need to focus on the candidate experience in order to attract top talent. This includes streamlining the application process, providing regular communication and updates throughout the hiring process, and ensuring a positive overall experience for candidates.

Skill-based hiring

Companies are realizing that traditional hiring methods, such as focusing on education and experience, may not always result in the best fit for the job. In 2023, we can expect to see more companies adopt skills-based hiring, where candidates are evaluated based on their ability to perform specific tasks and meet specific requirements. This approach allows companies to identify the best candidates for the job, regardless of their education or experience.

Use of AI and automation

Artificial intelligence (AI) and automation are becoming increasingly important in the recruitment process. Companies are using AI and automation to screen resumes, schedule interviews, and publish job ads on social media platforms. This can help to streamline the recruitment process, saving time and resources for companies.

The rise of the gig economy

The gig economy is also expected to shape recruitment marketing in 2023. The gig economy is a term used to describe the trend of more people working on a freelance or contract basis, rather than being employed by a single organization. This trend is becoming increasingly popular as more people are looking for flexibility and the ability to work on multiple projects at once. Organizations that can offer these types of opportunities will be well-positioned to attract top talent in 2023.

Emphasis on diversity, equity, and inclusion

In recent years, there has been an increased focus on creating a more diverse and inclusive workforce. This trend is expected to continue in 2023, as companies recognize the benefits of having a diverse workforce, including increased creativity, problem-solving, and decision-making.

Companies will continue to prioritize diversity, equity, and inclusion in their recruitment efforts, including creating targeted recruitment campaigns and implementing bias-correction tools.

Increased use of social media

Social media is becoming an increasingly important tool for recruiting top talent. Companies are using platforms like LinkedIn, Twitter, and Facebook to connect with potential candidates, share job opportunities, and build their employer brand. In 2023, we can expect to see more companies use social media as a key component of their recruitment strategy.

Focus on employee retention

As the job market becomes more competitive, companies are recognizing the importance of keeping top talent. In 2023, we can expect to see more companies focus on employee retention, including offering competitive compensation and benefits packages, fostering a positive work-life balance, and creating a positive company culture.

Use of employee referrals

Employee referrals are becoming an increasingly popular recruiting strategy. Companies recognize that their current employees can be valuable resources for identifying top talent. In 2023, we can expect to see more companies use employee referrals as a key component of their recruitment strategy, offering incentives for employees who refer new hires.

Overall, 2023 is shaping up to be an exciting year for recruitment, with companies experimenting with new strategies and technologies to attract top talent. Companies that stay ahead of these trends will be best positioned to succeed in the competitive job market.

Table of contents

You might also like: 

Three reasons why we would apply for these positions:

What does recruitment marketers have to say about about great job postings?
Sunniva Syversen
March 12, 2024
3 min

7 Career Pages We Love!

Is the recruitment moving slowly? Are you getting loads of clicks and traffic to your career page without it yielding any results? Then it might be worth kickstarting the new year with a proper overhaul.
Maren Mohn
January 10, 2024
5 min

4 reasons why focus on marketing is essential to the success of your business

Marketing plays a crucial role in ensuring that a business succeeds.
Ella Hauge Sørlie
November 1, 2023

Attracting Top Talent with Recruitment Marketing Strategies

In today's highly competitive job market, finding and attracting top talent...
Johanna Jörgensen
February 24, 2023
4 min

Recruitment Marketing Trends of 2023

As we enter the new year, it's important for businesses to stay up to date on the...
Johanna Jörgensen
January 27, 2023
3 min

How To Write A Good Job Description

A good job posting should clearly and concisely describe the position and its responsibilities...
Johanna Jörgensen
January 5, 2023
3 min

A/B Testing Social Media Job Ads - What It Is And How To Use It

A/B testing, also known as split testing, is a method of comparing two versions of a marketing...
Johanna Jörgensen
December 28, 2022
2 min

Recruitment Marketing Software: The Future of Hiring

In the past, the process of recruiting new employees was done through job...
Johanna Jörgensen
December 6, 2022
5 min

Recruitment Marketing: The Power of Social Media

It’s no secret that social media has taken over the world. What began as a...
Johanna Jörgensen
November 11, 2022
4 min

How to Build a Strong Employer Brand with Recruitment Marketing

If you’re looking to grow a stronger employer brand, practicing recruitment...
Johanna Jörgensen
October 12, 2022
4 min

5 Steps to Switch from Reactive to Proactive Recruitment

Traditionally, many companies relied on a recruitment strategy where they are...
Johanna Jörgensen
September 29, 2022
3 min

Recruitment Marketing Statistics

Recruitment marketing is a process of attracting and hiring the best talent for...
Johanna Jörgensen
September 22, 2022
11 min

Recruitment Marketing: What It Is and Why It’s Important

So, what is recruitment marketing? Simply put, recruitment marketing is the...
Johanna Jörgensen
September 21, 2022
9 min

9 Ways To Reduce Your Time To Hire

These days, hiring professionals are under more pressure than ever before to...
Johanna Jörgensen
September 19, 2022
4 min

8 recruitment marketing activities to attract higher quality candidates

Looking for top talent can be a daunting task. It’s not easy to find the best candidates...
Johanna Jörgensen
September 16, 2022
5 min

The Top 7 Benefits of Recruitment Marketing

A strong recruitment marketing strategy is essential for any business that wants...
Johanna Jörgensen
September 15, 2022
6 min

The Onboarding Checklist for New Hires

This onboarding checklist will cover more than just filling out paperwork and...
Johanna Jörgensen
September 13, 2022
7 min

101 Recruitment Statistics

As the face of recruiting and hiring changes, many businesses are looking at...
Johanna Jörgensen
September 6, 2022
10 min

How to Use Video in Your Recruitment Marketing: Attract the Perfect Candidate

In order to find the best employees, you need to put your best foot forward in...
Johanna Jörgensen
September 5, 2022
4 min

What is Meta Special Ads Category?

An important step forward in the fight for an inclusive labor market. Here’s everything...
Johanna Jörgensen
August 29, 2022
3 min

10 Ways to Boost Your Career Site Conversion Rate

Sometimes, even if you are getting traffic to your career website, you might not...
Johanna Jörgensen
August 23, 2022
4 min

How Becoming Data Driven Will Improve Your Recruitment

Data driven recruiting has changed the face of hiring significantly. In a nutshell, data...
Johanna Jörgensen
August 11, 2022
5 min

How automation (of your job ads) fits into your recruitment strategy

Automation of your job ads is the way to go for a smoother recruitment process...
Johanna Jörgensen
June 13, 2022
6 min

Why cost-per-hire is an essential recruitment KPI

Chances are your marketing department already has several KPIs to measure their...
Johanna Jörgensen
May 13, 2022
5 min

What is proactive recruitment?

So, what is proactive recruitment? Unlike reactive recruitment, where you immediately...
Johanna Jörgensen
April 9, 2022
5 min

From employee to ambassador

Everyone knows that satisfied customers are the key to success. But many forget...
Johanna Jörgensen
April 9, 2022
4 min

5 reasons to automate job advertising on social media

Think about the automation you use in your everyday life: the coffee machine that...
Johanna Jörgensen
April 9, 2022
5 min

How to recruit proactively with work-life balance

In order to attract more talent, it is important for companies to place great emphasis...
Johanna Jörgensen
April 9, 2022
5 min

How talent shortage can impact your growth

Globally and in Sweden, companies are currently experiencing a challenging time...
Johanna Jörgensen
April 7, 2022
3 min

3 reasons why we would apply for these positions:

Do you need specific tips on how to promote the job advertisement you write? We look at three different job advertisements and what we believe they do right.
Sunniva Syversen
3 min