A good job posting should clearly and concisely describe the position and its responsibilities, outline the requirements and qualifications for the role, and provide information about the company and its culture. It should also include details about the application process and any perks or benefits associated with the job.

Without a good job description, no recruitment marketing strategy in the world can convince talents to click on "apply".

So it's important you get it right from the start!

Key elements to include in your job posting

Job title and summary

The job title should accurately reflect the position and its responsibilities, while the summary should provide a brief overview of the role and what the candidate can expect to be doing on a day-to-day basis.

Responsibilities and duties

A clear list of responsibilities and duties helps the candidate understand what is expected of them in the role and whether they are a good fit for the position.

Requirements and qualifications

The requirements and qualifications for the role should be specific and clearly stated. This includes education, skills, and experience that are necessary for the position.

Company overview

Providing information about the company, its mission, and its culture helps the candidate get a sense of what it would be like to work for the organization.

Perks and benefits

Mentioning any perks or benefits associated with the job, such as flexible hours, remote work options, or a comprehensive benefits package, can be a major incentive for candidates to apply.

Application process

Clearly outlining the application process, including how to apply, the deadline for applications, and what materials are required, helps ensure that interested candidates can easily apply for the position.

Contact information

Providing contact information, such as the name and email of the hiring manager or a HR representative, allows candidates to ask any questions they may have about the position or the application process.

What can I do to convert more job seekers to applicants?

There are several elements that can make a job description feel fun and exciting for job applicants. Keep in mind that stating the benefits, perks and answering the job seekers question "what's in it for me?" in the beginning of the job description, will catch the attention right off the bat. This will have the job seeker keep on reading, making it more likely that they will actually click the "apply now" button.

-A compelling company mission: A clear and inspiring company mission can make a job feel meaningful and purposeful.

-Opportunities for growth and development: The prospect of learning new skills, taking on new challenges, and advancing within the company can be exciting for job seekers.

-A positive work environment: A job description that highlights a positive and supportive work culture can be appealing to job applicants.

-Interesting and varied work: A job description that describes a role with diverse responsibilities and tasks can be more engaging and appealing to job seekers.

-Flexibility and work-life balance: The opportunity for flexible scheduling or remote work can be a major selling point for many job seekers.

Overall, a job description that presents a role as dynamic, challenging, and fulfilling can be more attractive and exciting to job applicants.

In addition to these elements, a good job posting should be well-written, organized, and free of spelling and grammar errors. It should also be inclusive and welcoming to diverse candidates.