A good job posting should clearly and concisely describe the position and its responsibilities, outline the requirements and qualifications for the role, and provide information about the company and its culture. It should also include details about the application process and any perks or benefits associated with the job.

Some key elements that a good open job posting should include

-Job title and summary: The job title should accurately reflect the position and its responsibilities, while the summary should provide a brief overview of the role and what the candidate can expect to be doing on a day-to-day basis.

-Responsibilities and duties: A clear list of responsibilities and duties helps the candidate understand what is expected of them in the role and whether they are a good fit for the position.

-Requirements and qualifications: The requirements and qualifications for the role should be specific and clearly stated. This includes education, skills, and experience that are necessary for the position.

-Company overview: Providing information about the company, its mission, and its culture helps the candidate get a sense of what it would be like to work for the organization.

-Perks and benefits: Mentioning any perks or benefits associated with the job, such as flexible hours, remote work options, or a comprehensive benefits package, can be a major incentive for candidates to apply.

-Application process: Clearly outlining the application process, including how to apply, the deadline for applications, and what materials are required, helps ensure that interested candidates can easily apply for the position.

-Contact information: Providing contact information, such as the name and email of the hiring manager or a HR representative, allows candidates to ask any questions they may have about the position or the application process.

What can I do to convert more job seekers to applicants?

There are several elements that can make a job description feel fun and exciting for job applicants. Keep in mind that stating the benefits, perks and answering the job seekers question "what's in it for me?" in the beginning of the job description, will catch the attention right off the bat. This will have the job seeker keep on reading, making it more likely that they will actually click the "apply now" button.

-A compelling company mission: A clear and inspiring company mission can make a job feel meaningful and purposeful.

-Opportunities for growth and development: The prospect of learning new skills, taking on new challenges, and advancing within the company can be exciting for job seekers.

-A positive work environment: A job description that highlights a positive and supportive work culture can be appealing to job applicants.

-Interesting and varied work: A job description that describes a role with diverse responsibilities and tasks can be more engaging and appealing to job seekers.

-Flexibility and work-life balance: The opportunity for flexible scheduling or remote work can be a major selling point for many job seekers.

Overall, a job description that presents a role as dynamic, challenging, and fulfilling can be more attractive and exciting to job applicants.

In addition to these elements, a good job posting should be well-written, organized, and free of spelling and grammar errors. It should also be inclusive and welcoming to diverse candidates.

Table of contents

You might also like: 

Recruitment Marketing Trends of 2023

As we enter the new year, it's important for businesses to stay up to date on the...
Johanna Jörgensen
January 27, 2023

How To Write A Good Job Description

A good job posting should clearly and concisely describe the position and its responsibilities...
Johanna Jörgensen
January 5, 2023

A/B Testing Social Media Job Ads - What It Is And How To Use It

A/B testing, also known as split testing, is a method of comparing two versions of a marketing...
Johanna Jörgensen
December 28, 2022

Recruitment Marketing Software: The Future of Hiring

In the past, the process of recruiting new employees was done through job...
Johanna Jörgensen
December 6, 2022

Recruitment Marketing: The Power of Social Media

It’s no secret that social media has taken over the world. What began as a...
Johanna Jörgensen
November 11, 2022

How to Build a Strong Employer Brand with Recruitment Marketing

If you’re looking to grow a stronger employer brand, practicing recruitment...
Johanna Jörgensen
October 12, 2022
4 min

5 Steps to Switch from Reactive to Proactive Recruitment

Traditionally, many companies relied on a recruitment strategy where they are...
Johanna Jörgensen
September 29, 2022
3 min

Recruitment Marketing Statistics

Recruitment marketing is a process of attracting and hiring the best talent for...
Johanna Jörgensen
September 22, 2022
11 min

Recruitment Marketing: What It Is and Why It’s Important

So, what is recruitment marketing? Simply put, recruitment marketing is the...
Johanna Jörgensen
September 21, 2022
9 min

9 Ways To Reduce Your Time To Hire

These days, hiring professionals are under more pressure than ever before to...
Johanna Jörgensen
September 19, 2022
4 min

8 recruitment marketing activities to attract higher quality candidates

Looking for top talent can be a daunting task. It’s not easy to find the best candidates...
Johanna Jörgensen
September 16, 2022
5 min

The Top 7 Benefits of Recruitment Marketing

A strong recruitment marketing strategy is essential for any business that wants...
Johanna Jörgensen
September 15, 2022
6 min

The Onboarding Checklist for New Hires

This onboarding checklist will cover more than just filling out paperwork and...
Johanna Jörgensen
September 13, 2022
7 min

101 Recruitment Statistics

As the face of recruiting and hiring changes, many businesses are looking at...
Johanna Jörgensen
September 6, 2022
10 min

How to Use Video in Your Recruitment Marketing: Attract the Perfect Candidate

In order to find the best employees, you need to put your best foot forward in...
Johanna Jörgensen
September 5, 2022
4 min

What is Meta Special Ads Category?

An important step forward in the fight for an inclusive labor market. Here’s everything...
Johanna Jörgensen
August 29, 2022
3 min

10 Ways to Boost Your Career Site Conversion Rate

Sometimes, even if you are getting traffic to your career website, you might not...
Johanna Jörgensen
August 23, 2022
4 min

How Becoming Data Driven Will Improve Your Recruitment

Data driven recruiting has changed the face of hiring significantly. In a nutshell, data...
Johanna Jörgensen
August 11, 2022
5 min

How automation (of your job ads) fits into your recruitment strategy

Automation of your job ads is the way to go for a smoother recruitment process...
Johanna Jörgensen
June 13, 2022
6 min

Why cost-per-hire is an essential recruitment KPI

Chances are your marketing department already has several KPIs to measure their...
Johanna Jörgensen
May 13, 2022
5 min

What is proactive recruitment?

So, what is proactive recruitment? Unlike reactive recruitment, where you immediately...
Johanna Jörgensen
April 9, 2022
5 min

From employee to ambassador

Everyone knows that satisfied customers are the key to success. But many forget...
Johanna Jörgensen
April 9, 2022
4 min

5 reasons to automate job advertising on social media

Think about the automation you use in your everyday life: the coffee machine that...
Johanna Jörgensen
April 9, 2022
5 min

How to recruit proactively with work-life balance

In order to attract more talent, it is important for companies to place great emphasis...
Johanna Jörgensen
April 9, 2022
5 min

How talent shortage can impact your growth

Globally and in Sweden, companies are currently experiencing a challenging time...
Johanna Jörgensen
April 7, 2022
3 min