Globally and in Sweden, companies are currently experiencing a challenging time with talent shortages and difficulty to hire the right people. This challenges their ability to grow at their expected pace. Your company's future could also be impacted by the current labor shortage. Continue reading to find out what you can do to beat this negative trend (besides getting your recruitment marketing right).

Demand vs. supply

The labor market is just like any market: there is a constant dance between supply and demand. And currently, many companies are demanding highly skilled individuals with specific qualities. But there is a problem: other companies have the same growth plans as you and want these people to work for them just as much as you do. What happens is that these individuals now have the opportunity to choose which workplace suits them best. Universities not caught up There is a scarce amount of newly graduated students within industries like healthcare, engineering and tech. Failing to attract students to certain educations and lack of University resources are a couple of reasons why it is difficult to add an abundance of new competent workforce to the market. This gap between universities and industries has increased by time. Companies are now starting to realize the importance of working closely with universities in order to set the foundation for the future.

Employer branding is key

There are excellent people with amazing skills out there. They just need to want to join your company out of all your recruiting competitors. By showcasing your company culture, happy employees and unique benefits you have a better chance at attracting the people you want. Jobtip has helped numerous companies build their unique employer branding strategy and content. Find out how Jobtip can help you!
Table of contents

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Recruitment Marketing: The Power of Social Media

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Johanna Jörgensen
November 11, 2022

How to Build a Strong Employer Brand with Recruitment Marketing

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Johanna Jörgensen
October 12, 2022
4 min

5 Steps to Switch from Reactive to Proactive Recruitment

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Johanna Jörgensen
September 29, 2022
3 min

Recruitment Marketing Statistics

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Johanna Jörgensen
September 22, 2022
11 min

Recruitment Marketing: What It Is and Why It’s Important

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Johanna Jörgensen
September 21, 2022
9 min

9 Ways To Reduce Your Time To Hire

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Johanna Jörgensen
September 19, 2022
4 min

8 recruitment marketing activities to attract higher quality candidates

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Johanna Jörgensen
September 16, 2022
5 min

The Top 7 Benefits of Recruitment Marketing

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Johanna Jörgensen
September 15, 2022
6 min

The Onboarding Checklist for New Hires

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Johanna Jörgensen
September 13, 2022
7 min

101 Recruitment Statistics

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Johanna Jörgensen
September 6, 2022
10 min

How to Use Video in Your Recruitment Marketing: Attract the Perfect Candidate

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Johanna Jörgensen
September 5, 2022
4 min

What is Meta Special Ads Category?

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Johanna Jörgensen
August 29, 2022
3 min

10 Ways to Boost Your Career Site Conversion Rate

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Johanna Jörgensen
August 23, 2022
4 min

How Becoming Data Driven Will Improve Your Recruitment

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Johanna Jörgensen
August 11, 2022
5 min

How automation (of your job ads) fits into your recruitment strategy

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Johanna Jörgensen
June 13, 2022
6 min

Why cost-per-hire is an essential recruitment KPI

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Johanna Jörgensen
May 13, 2022
5 min

What is proactive recruitment?

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Johanna Jörgensen
April 9, 2022
5 min

From employee to ambassador

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Johanna Jörgensen
April 9, 2022
4 min

5 reasons to automate job advertising on social media

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Johanna Jörgensen
April 9, 2022
5 min

How to recruit proactively with work-life balance

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Johanna Jörgensen
April 9, 2022
5 min

How talent shortage can impact your growth

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Johanna Jörgensen
April 7, 2022
3 min