It’s no secret that social media has taken over the world. What began as a way for people to communicate with friends and family has turned into a powerful tool for businesses of all sizes. In fact, social media is one of the most effective ways to reach potential customers and employees.
Recruitment marketing is nowadays based on consumer marketing practices, meaning, due to our current labor market it is just as important to advertise your employer brand and company opportunities as selling your products or services. In this article, we will discuss how social media can help you attract better candidates for your organization. We’ll highlight the benefits of using social media in your recruitment marketing strategy, and provide tips on how to get started!
What is recruitment marketing?
Recruitment marketing is a relatively new term, but it’s one that is growing in importance. So, what is recruitment marketing? Simply put, recruitment marketing is the process of using marketing techniques to attract and recruit potential employees. It can be used for both active and passive recruitment.
A recruitment marketing strategy focused on social media allows businesses to target specific groups of people. A recruitment marketing strategy allows businesses to identify the skills and qualities they are looking for in an employee, and then target their marketing efforts towards job seekers who possess those skills and qualities. This helps to ensure that businesses are only spending their time and resources on individuals who are actually qualified for the position.
Why you should do recruitment marketing on social media
More and more candidates are using social media to find jobs. Actually, 86 percent* of job seekers say they use social media for their job search and over 92 percent* of organizations use social media to recruit successfully. If you’re not already using this growing and trending recruitment strategy, now is the time to find the right candidates with the help of social media.
Here are 5 reasons why you should recruit with social media:
1. Social media will connect you to passive and active candidatesThe average user of the internet has more than five different social media accounts, which may include platforms such as Facebook, Instagram, and LinkedIn. This is where people of all ages and backgrounds socialize, keep in touch with old friends, make new friends, shop, share, and nowadays, find their next job. Social media is where most people hang out in their free time and it’s therefore an excellent place to reach those passive candidates.
2. You will be able to reach specific talent poolsAlmost half of recruiters who already use social media recruitment report that they receive higher quality applications from their job ads. This is thanks to social media platforms’ ability to target specific audiences. Most people from all skillsets, experience levels, and industries are on social media, so you have the potential to reach many candidates that fit the certain role you are advertising.
3. It will help you reduce recruiting costsMarketing can be expensive when placing job ads on traditional job boards and sites. Comparatively, social media advertising is a low-cost way to acquire applications because you can create ad campaigns that can be customized to your needs and budget. And since your ads can be targeted at specific groups, as opposed to the whole of the platform’s users, you know that you are spending marketing money only on relevant candidates. Your followers can also share the job opportunities with their networks, who can share with theirs, and so on, which is completely free.
4. It’s beginner friendly
Traditionally, social media ads are created and published in each social media platform’s ads management system. It’s complex, requires skills and experience. That’s why most companies either employ digital marketing experts or hire a specialized agency.
Third option is to let technology do the job for you. That’s why the social media boost option was created. It will unnoticeably publish perfectly put together job ads on social media platforms such as Facebook and Instagram each time you post a vacant job in your ATS system.
You will also be able to measure and analyze the success of your recruitment ads and take out actionable data that lets you evaluate and increase efficiency for future recruitments.
5. It’s an excellent way of establishing your brand
Social media is also a fantastic way to boost your employer brand. Almost half of job seekers find company culture to be the reason they leave a company and the reason they want to stay. Through social media, you can promote your culture in your posts and show potential applicants why they may want to work for you.
Creating social media accounts for your company should be part of your recruitment strategy. This promotes your organization’s visibility as an employer and informs potential applicants of your company culture. Since 75 percent* of potential candidates research a company’s reputation before even thinking about applying, it’s certainly important to stay active and up to date with your account.